How to Use Influencer Videos on Shopify Product Pages

You should only put an influencer's video on your product page once they have given you the rights to it in writing, because a post on their account belongs to them, not to you.

That makes the real job less about where the video goes and more about what you hold: written permission and the original file.

Once you have both, the rest is quick: pick the spot on the page, edit the video so it works without sound, and upload it to Shopify.

Personally, I think the best product-page videos are bought for that purpose rather than borrowed from a post, because a creator who knows where the video will live films it differently.

That is how UGC gigs on Affilitrak work, since you pay for a video that already carries the right to use it on your own website.

If you still need the creators themselves, our guide on how to get influencers to apply to your brand covers that first step.

Can you use an influencer's video on your product page?

Only with written permission from the creator.

• The post stays theirs: a tag, or a repost from your account, does not give you the right to put the video on your store.
• A screen recording is not permission: it is a copy of their work without the rights to use it.
• What to get in writing: where you can use the video (your website, your ads, your email), for how long, whether you can edit it, and whether you need to credit the creator.

I would ask for website and ad rights in the same agreement, because a video that earns its place on a product page will often earn one in your ads too.

This is practical advice rather than legal advice, and I am not a lawyer, so for a large deal, have the agreement checked by one where you are based.

Get the original file, not a download

• Why a download falls short: a video saved from TikTok or Instagram is compressed, may carry the platform's watermark, and can include on-screen overlays from the app.
• Ask for the original file: the version the creator exported before they posted, at full quality and with no app overlays.
• Check it fits Shopify: product media accepts .mp4, .mov or .webm files of up to 1 GB, 10 minutes and 4K resolution, according to Shopify's product media types page.

Where to put influencer videos on a product page

I would choose the spot by what the video shows:

• In the product media gallery: the most visible place, and the best fit for a video that shows the product in use from the first second.
• Near the add-to-cart button: best for a short clip that answers a buying question, such as size, fit or texture.
• Further down the page as proof: best for a creator's honest reaction, where it works the way a review does.

How the video looks, and whether it plays on its own, depends on your theme, so preview it on mobile before you publish.

The gallery is where an uploaded file appears. A clip near the add-to-cart button, or further down the page, needs a theme section that accepts video.

How to edit an influencer video for a product page

• Cut to the moment the product is used: the first seconds of a social post are often a hook for the feed, not for a shopper who is already on the page.
• Add captions: if your theme plays the video muted, the captions carry the message.
• Crop to fit your gallery: influencer videos are usually vertical, so check how your theme frames a tall video next to square product photos.
• Add your logo only if the agreement allows editing: the right to use a video does not automatically include the right to change it.

How to brief a video for a product page

If you are commissioning the video rather than borrowing one, write the brief for the page it will live on:

• Show the product in the first two seconds: a shopper on a product page has already chosen to look, so the video can skip the attention grab.
• Make it work without sound: ask for on-screen text or a visual demonstration rather than a spoken explanation.
• Answer one buying question per clip: size, fit, texture or how it is used, so each video has an obvious place on the page.
• Leave out anything that dates it: prices, promotions, seasons and trending sounds, because a product page video should stay usable for as long as the product does.

How to add a video to a Shopify product page

1. Open the product: in your Shopify admin, go to Products and click the product you want to edit.
2. Upload the file: in the Media section, upload the video or drag and drop it in.
3. Move it into place: drag it to the position you chose in the gallery.

Those three steps put the video in the product media gallery.

A clip near the add-to-cart button, or further down the page, needs a theme section that accepts a video. Dragging the file in Media does not place it there.

Your theme has to support video for it to appear on the store, and a video cannot be used as variant media, both of which Shopify's guide to adding product media covers in more detail.

How to get product-page videos through Affilitrak

• The format fits a product page: every gig is one vertical video, 15 to 60 seconds, as an MP4 or MOV, both of which Shopify accepts as product media.
• The brief sets what is filmed: it can require how the product is used, which features to show, which claims to make and the original footage, and creators see it before they apply.
• You pay when you approve: a video-only gig pays when you approve the video.
• The rights come with it: the creator lets you use the video in your ads and on your own channels, including your website, from the moment they are paid, and the rights are perpetual.
• You may edit it within reason: the terms allow cropping, captions, music, a logo or combined clips.

The rights stop at your brand's own ads and channels, so they do not extend to your affiliates' personal accounts, and Affilitrak does not vet audiences for you or guarantee sales.

The same videos can still help new affiliates see what good content looks like, which our guide to using UGC in your affiliate program covers.

FAQ

Can I use a TikTok video on my Shopify store?

Only with the creator's written permission, because the post belongs to them even when it features your product. Request the source file too, since a download from the app is compressed and may carry a watermark.

Do I need permission to repost an influencer's video?

Yes, for your website or your ads, because a tag on its own does not hand you the rights. Get the permission in writing, with where and for how long you can use the video.

Can I use the same video in my ads?

If your agreement covers ads, yes. On Affilitrak gigs, the rights cover your ads as well as your website and other brand channels, and they do not expire.

Conclusion

The video you can put on a product page is the one you hold the rights to, so the work starts before you think about placement.

Get the permission in writing and the source file, then choose the spot, edit for silent viewing and upload.

Affilitrak gigs give you both in one step: a vertical video filmed to your brief, with perpetual rights to use it on your website and in your ads.

You can install Affilitrak free and brief your first product-page video today.