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Thoughts on affiliate marketing, Shopify growth, referrals, payouts, and program setup.

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The Affiliate Program Settings Most Merchants Never Change

The Affiliate Program Settings Most Merchants Never Change

September 23, 2026

by Fawaz

93.1% of Shopify affiliate programs never change the default attribution window. That setting, and five others nobody consciously picks, shape the program more than the commission rate does.

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How to Stop Affiliate Coupon Code Leaks

How to Stop Affiliate Coupon Code Leaks

September 16, 2026

by Fawaz

Affiliate discount codes end up on deal sites and cannibalize full-price sales. Here is what a coupon leak is, what it costs your store, and the setup that makes a leak traceable and reversible.

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How to Create Affiliate Links for Shopify

How to Create Affiliate Links for Shopify

June 2, 2026

by Fawaz

Affiliate links are the foundation of any affiliate program. They're how you know which affiliate sent which customer, and they're how you decide who gets paid. If the links aren't set up properly, your tracking breaks and your affiliates lose trust fast.

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How to Track Affiliate Sales on Shopify

How to Track Affiliate Sales on Shopify

June 2, 2026

by Fawaz

If you run an affiliate program, tracking sales accurately is the whole game. It decides who gets paid, how much, and whether your affiliates trust you enough to keep promoting your store. Get it wrong and you'll either overpay, underpay, or lose affiliates who feel cheated.

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